{"id":26935,"date":"2025-01-27T09:00:45","date_gmt":"2025-01-27T01:00:45","guid":{"rendered":"https:\/\/www.ileolife.com\/?p=26935"},"modified":"2025-01-24T15:29:52","modified_gmt":"2025-01-24T07:29:52","slug":"%e7%95%b6%e9%83%bd%e6%9c%83%e5%9e%8b%e7%99%be%e8%b2%a8%e6%a5%ad%e7%b8%be%e8%a1%b0%e9%80%80%ef%bc%8c%e7%82%ba%e4%bd%95%e7%a4%be%e5%8d%80%e5%9e%8b%e7%99%be%e8%b2%a8%e5%8f%8d%e8%80%8c%e6%88%90%e9%95%b7","status":"publish","type":"post","link":"https:\/\/www.ileolife.com\/?p=26935","title":{"rendered":"\u7576\u90fd\u6703\u578b\u767e\u8ca8\u696d\u7e3e\u8870\u9000\uff0c\u70ba\u4f55\u793e\u5340\u578b\u767e\u8ca8\u53cd\u800c\u6210\u9577\uff1f\u8ac7\u5e02\u5834\u5340\u9694\u7684\u91cd\u8981\u6027"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26935\" class=\"elementor elementor-26935\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f75dfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f75dfe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71600fe\" data-id=\"71600fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c49207c elementor-widget elementor-widget-text-editor\" data-id=\"c49207c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff9900\"><strong>\u300c\u5e02\u5834\u5340\u9694\u300d\uff08Market Segmentation\uff09<\/strong><\/span>\u4fc2\u7531\u7f8e\u570b\u5b78\u8005\u6eab\u5fb7\u723e\uff0e\u53f2\u5bc6\u65af\uff08Wendell Smith\uff091956 \u5e74\u63d0\u51fa\uff0c\u6307\u51fa<strong><span style=\"color: #ff9900\">\u4efb\u4f55\u570b\u5bb6\u90fd\u662f\u7570\u8cea\u5316\u5e02\u5834\uff0c\u7570\u8cea\u5316\u5e02\u5834\u7684\u9700\u6c42\u5927\u4e0d\u540c\uff0c\u6545\u904b\u7528\u5e02\u5834\u5340\u9694\u8b8a\u6578-\u4eba\u53e3\u7279\u5fb5\u3001\u5730\u7406\u74b0\u5883\u3001\u6d88\u8cbb\u5fc3\u7406\u8207\u884c\u70ba\uff0c\u7d30\u5206\u70ba\u6578\u500b\u540c\u8cea\u5316\u5c0f\u5e02\u5834\uff0c\u624d\u80fd\u7cbe\u6e96\u627e\u5230\u5408\u9069\u7684\u76ee\u6a19\u5e02\u5834\u3002<\/span><\/strong><\/p><p>\u96f6\u552e\u670d\u52d9\u696d\u5e38\u904b\u7528\u6b64\u6982\u5ff5\u627e\u5230\u65b0\u5546\u6a5f\u3002\u4f8b\u5982\uff0c\u767e\u8ca8\u516c\u53f8\u4f9d\u300c\u5730\u7406\u74b0\u5883\u300d\u7d30\u5206\u70ba\u90fd\u6703\u578b\u8207\u793e\u5340\u578b\uff0c\u6839\u64da\u4eca\u5e74\u767e\u8ca8\u696d\u71df\u6536\u7d71\u8a08\uff08\u81f3 8 \u6708\uff09\uff1a\u5168\u53f0 65 \u5bb6\u767e\u8ca8\u5e74\u6210\u9577\u7387\u662f\u96f6\uff0c\u6263\u6389\u65b0\u958b\u5e97\uff0c\u751a\u81f3\u8ca0\u6210\u9577\uff0c\u5982\u9060\u6771 SOGO -1\uff05\uff0c\u9060\u767e -5.7%\uff1b\u800c\u793e\u5340\u767e\u8ca8\uff08\u5982\u5927\u8449\u9ad8\u5cf6\u5c4b\u3001\u5b8f\u532f\u5ee3\u5834\u7b49\uff09\u696d\u7e3e\u537b\u9006\u52e2\u6210\u9577\u7d04 2\uff5e18%\u3002\u793e\u5340\u767e\u8ca8\u696d\u7e3e\u6210\u9577\uff0c\u4fc2\u56e0\u5730\u9ede\u8fd1\u4fbf\u6027\uff0c\u6d88\u8cbb\u8005\u53ef\u6e1b\u5c11\u4ea4\u901a\u6642\u9593\uff0c\u9130\u8fd1\u7684\u793e\u5340\u767e\u8ca8\u4e5f\u53ef\u6eff\u8db3\u81e8\u6642\u6027\u7684\u9700\u6c42\u3002\u9664\u975e\u90fd\u6703\u767e\u8ca8\u6709\u7279\u6b8a\u6d3b\u52d5\uff08\u5982\u9031\u5e74\u6176\uff09\uff0c\u6d88\u8cbb\u8005\u8003\u91cf\u6642\u9593\u6210\u672c\uff0c\u5be7\u53ef\u5c31\u8fd1\u65b9\u4fbf\u3002<\/p><p>\u985e\u4f3c\u7684\u505a\u6cd5\uff0c\u9084\u6709<strong><span style=\"color: #ff9900\">\u5546\u5e97\u5728\u4e0d\u540c\u300c\u5730\u5340\u300d\u63a1\u7528\u4e0d\u540c\u7d93\u71df\u578b\u614b\u3002<\/span><\/strong>\u5982\u4fbf\u5229\u5546\u5e97\u5728\u5de5\u696d\u5340\u3001\u5546\u696d\u5340\u3001\u8fa6\u516c\u5340\u3001\u904a\u6a02\u5340\u3001\u91ab\u9662\u3001\u5b78\u6821\u3001\u5927\u773e\u904b\u8f38\u8f49\u904b\u7ad9\u7b49\uff0c\u6240\u8ca9\u8ce3\u5546\u54c1\u5747\u4e0d\u540c\uff1b\u9023\u9396\u5496\u5561\u54c1\u724c Starbucks \u5728\u8a31\u591a\u8fa6\u516c\u5927\u6a13\u5167\u958b\u8a2d\u7c21\u6613\u5feb\u901f\u5e97\uff08express store\uff09\uff0c\u4ea6\u662f\u6b64\u6982\u5ff5\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a509112 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a509112\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-931a798\" data-id=\"931a798\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c3d1b elementor-widget elementor-widget-text-editor\" data-id=\"25c3d1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span style=\"color: #33cccc\">\u5bc6\u5ea6\u8fd1\u5168\u7403\u6700\u9ad8\u7684\u4fbf\u5229\u5546\u5e97\uff0c\u5f9e\u300c\u672a\u60e0\u9867\u7684\u5ba2\u7fa4\u300d\u627e\u6210\u9577\u6a5f\u6703<\/span><\/strong><\/h3><p>1978 \u5e74\u7d71\u4e00\u96c6\u5718\u5f15\u9032\u7f8e\u570b\u5357\u65b9\u516c\u53f8\uff08The Southland Corporation\uff097-ELEVEN\uff0c\u958b\u555f\u53f0\u7063\u4fbf\u5229\u5546\u5e97\u5148\u6cb3\uff0c\u5176\u5f8c\uff0c\u4fbf\u5229\u5546\u5e97\u7522\u503c\u6bcf\u5e74\u5feb\u901f\u6210\u9577\uff0c\u76f4\u81f3 2005 \u5e74\u7b2c\u4e00\u5b63\uff0c\u7d71\u4e00\u8d85\u5546\u8fce\u4f86\u5275\u7acb 27 \u5e74\u9996\u6b21\u696d\u7e3e\u8870\u9000\uff0c\u7576\u5e74\u6211\u653f\u5e9c\u516c\u5e73\u6703\u6b63\u597d\u516c\u5e03\u300c\u4fbf\u5229\u5546\u5e97\u5bc6\u96c6\u5ea6\u300d\u6307\u6a19\uff1a2300 \u842c\u4eba\u53e3\/\u5168\u9ad4\u4fbf\u5229\u5546\u5e97\u6578\uff0c\u6b64\u6578\u64da\u986f\u793a\u53f0\u7063\u662f\u5168\u4e16\u754c\u6700\u4f4e\u7684\u7b2c\u4e8c\u540d\uff08\u7b2c\u4e00\u540d\u662f\u97d3\u570b\uff09\uff0c\u4ee3\u8868\u7af6\u722d\u975e\u5e38\u6fc0\u70c8\u3002\u8a31\u591a\u5c08\u5bb6\u751a\u81f3\u9810\u8a00\uff0c\u53f0\u7063\u4fbf\u5229\u5546\u5e97\u5df2\u8d70\u5165\u751f\u547d\u5468\u671f\uff08life style\uff09\u7684\u6210\u719f\u671f\u3002<\/p><p>\u7576\u6642\u7d71\u4e00\u8d85\u5546\u9000\u5c45\u5e55\u5f8c\u7684\u7e3d\u7d93\u7406\u5f90\u91cd\u4ec1\u5148\u751f\uff0c\u91cd\u65b0\u51fa\u99ac\u4e26\u8868\u793a\uff1a\u696d\u7e3e\u8870\u9000\u662f\u5275\u65b0\u4e0d\u5920\uff0c\u8acb\u5927\u5bb6\u62ed\u76ee\u4ee5\u5f85\u3002\u679c\u7136\uff0c\u7b2c\u4e8c\u5b63\u63a8\u51fa\u300c\u6d88\u8cbb 66 \u5143\u53ef\u62bd\u4e0d\u540c\u9020\u578b Hello Kitty \u5c0f\u78c1\u9435\u300d\u6d3b\u52d5\uff0c\u5e36\u52d5\u696d\u7e3e\u6210\u9577 15\uff5e20%\uff08\u524d\u5e74\u540c\u671f\u6bd4\uff09\u3002\u5206\u6790\u80cc\u5f8c\u539f\u56e0\uff1a\u4fbf\u5229\u5546\u5e97\u65e9\u671f\u84ec\u52c3\u767c\u5c55\uff0c\u4e3b\u7531\u7537\u6027\u9867\u5ba2\u8ca2\u737b\uff0c\u7576\u6642\u7537\u5973\u60e0\u9867\u7684\u6027\u5225\u6bd4\u4f8b\u662f 7\uff1a3\uff0c\u4ea6\u5373\uff0c\u5973\u6027\u5e02\u5834\u9084\u6709\u5f88\u5927\u6210\u9577\u7a7a\u9593\uff0cHello Kitty \u53ef\u6709\u6548\u5438\u5f15\u5973\u6027\u6d88\u8cbb\u8005\u4f86\u5e97\u3002\u5176\u5f8c\uff0c\u4e00\u6ce2\u6ce2\u91dd\u5c0d\u5973\u6027\u7684\u5546\u54c1\uff0c\u5982\u4fdd\u990a\u54c1\u3001\u7d93\u671f\u88dc\u54c1\u3001\u4fdd\u5065\u98df\u54c1&#8230;\u7b49\uff0c\u90fd\u80fd\u5efa\u529f\u3002\u4e2d\u570b\u5927\u9678\u897f\u5b89\u7684\u767e\u8ca8\u516c\u53f8\u5728 1 \u6a13\u63d0\u4f9b\u300c\u8001\u516c\u5bc4\u653e\u8655\u300d\u670d\u52d9\uff0c\u5973\u6027\u9867\u5ba2\u8da8\u4e4b\u82e5\u9da9\uff0c\u4e5f\u662f<strong><span style=\"color: #ff9900\">\u904b\u7528\u300c\u6027\u5225\u300d\u5340\u9694\u6210\u529f\u3002<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38e99e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38e99e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f40d318\" data-id=\"f40d318\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e46683f elementor-widget elementor-widget-text-editor\" data-id=\"e46683f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #33cccc\"><strong>\u4f9d\u751f\u547d\u5468\u671f\u3001\u751f\u6d3b\u578b\u614b\u601d\u8003\uff0c\u63a8\u51fa\u7368\u7279\u7684\u670d\u52d9<\/strong><\/span><\/h3><p>\u82e5\u4ee5\u300c\u5e74\u9f61\u300d\u4f86\u770b\uff0c\u8377\u862d Jumbo \u8d85\u5e02\u70ba\u670d\u52d9\u8001\u4eba\uff0c2019 \u5e74\u63d0\u4f9b\u300c\u804a\u5929\u7d50\u5e33\u300d\u7684\u6162\u901f\u6ac3\u6aaf\uff0c\u6ac3\u6aaf\u4e0a\u65b9\u6709\u9ec3\u8272\u6a19\u793a\u8207\u7b11\u81c9\uff0c\u670d\u52d9\u4eba\u54e1\u6703\u4e3b\u52d5\u8207\u9867\u5ba2\u804a\u5929\uff0c\u5927\u5e45\u63d0\u9ad8\u9867\u5ba2\u4f86\u5e97\u983b\u7387\u3002\u5967\u5730\u5229 The Adeg Aktiv Markt 50+ \u8d85\u5e02\u4e3b\u8981\u670d\u52d9 50 \u6b72\u4ee5\u4e0a\u9867\u5ba2\uff0c\u5e97\u54e1\u90fd\u8d85\u904e 50 \u6b72\uff0c\u9664\u4e86\u8ca9\u8ce3\u9280\u9aee\u65cf\u5546\u54c1\uff0c\u4e5f\u63d0\u4f9b\u8212\u9069\u8cfc\u7269\u74b0\u5883\uff0c\u5982\u5165\u53e3\u8655\u63d0\u4f9b\u8001\u82b1\u773c\u93e1\u3001\u52a0\u5bec\u901a\u9053\u3001\u653e\u5927\u50f9\u683c\u6a19\u793a\u3001\u8cfc\u7269\u8eca\u6709\u653e\u5927\u93e1\u3001\u8a2d\u4f11\u606f\u5ea7\u6905\u4ee5\u53ca\u7c21\u6613\u91cf\u8840\u58d3\u8a2d\u5099&#8230;&#8230;\u3002<\/p><p>\u591a\u5e74\u524d\uff0c\u65e5\u672c\u56e0\u300c\u5916\u98df\u300d\u4eba\u53e3\u5927\u5e45\u589e\u52a0\uff0c\u9020\u6210\u300c\u5167\u98df\u300d\u5e02\u5834\uff08\u8ce3\u98df\u6750\u7684\u8d85\u5e02\uff09\u8870\u9000\uff0c\u6545\u5728\u8d85\u5e02\u5167\u63d0\u4f9b\u70f9\u98ea\u5916\u5e36\u670d\u52d9\uff0c\u7d50\u5408\u300c\u5916\u98df\u300d\u8207\u300c\u5167\u98df\u300d\u512a\u9ede\uff0c\u7a31\u70ba\u300c\u4e2d\u98df\u300d\uff0c\u6b64\u61c9\u70ba\u7f8e\u570b Whole Food 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#ff9900\">\u7531\u300c\u751f\u6d3b\u578b\u614b\u300d\u5340\u9694\u6240\u5275\u9020\u7684\u5546\u6a5f\u3002<\/span><\/strong><\/p><p>\u6709\u4e00\u5e74\uff0c\u7b46\u8005\u5e36\u5718\u5230\u6771\u4eac\u8003\u5bdf\u767e\u8ca8\u516c\u53f8\u5e74\u7bc0\u6d3b\u52d5\uff0c\u65e5\u672c\u56e0\u7d93\u6fdf\u4e0d\u666f\u6c23\uff0c\u8a31\u591a\u77e5\u540d\u696d\u8005\u751f\u610f\u4e0d\u4f73\uff0c\u4f46\u5230\u4e86\u9ad8\u5cf6\u5c4b\uff08\u305f\u304b\u3057\u307e\u3084\uff09\u8ce3\u5834\uff0c\u5c31\u611f\u89ba\u71b1\u9b27\u6efe\u6efe\uff0c\u5373\u4f7f\u5546\u54c1\u50f9\u683c\u6bd4\u540c\u696d\u8cb4\uff08\u76f8\u540c\u5546\u54c1\u4ea6\u5982\u6b64\uff09\uff0c\u70ba\u4f55\u751f\u610f\u8208\u9686\uff1f\u6211\u5011\u5728\u9802\u6a13\u79ae\u54c1\u57ce\u5165\u53e3\uff0c\u767c\u73fe\u5169\u500b\u5927\u578b\u770b\u677f\uff08\u9ad8\u5cf6\u5c4b\u5343\u4eba\u5927\u8abf\u67e5\uff09\uff0c\u7b2c\u4e00\u500b\u5217\u51fa\u6c11\u773e\u6700\u559c\u6b61\u6536\u5230\u7684\u524d 10 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href=\"https:\/\/www.managertoday.com.tw\/\">\u7d93\u7406\u4eba<\/a>&gt;\u540c\u610f\u8f49\u8f09\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f6832c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f6832c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f909ca\" data-id=\"7f909ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2524bac elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" 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